Blog

Queens and Brooklyn Worse Than Thought

Just the news we New Yorkers who stuck around in the city don’t want to hear: Queens and Brooklyn are worse than originally thought in terms of the Coronavirus. We tracked the first 100 days of the Pandemic in Manhattan on this website when people were still worried. Now, thanks to some lawmakers and those who are in denial, about 50% of folks walking around the city are actually wearing masks.

To be clear, masks are not worn to protect you from the virus unless you have the super duper ones. We every day people wear masks as a courtesy and being respectful of others, if we sneeze and other methods of transmission. Show some respect for you fellow humans, put on the mask.

“Cause Marketing Can Help You Get Through It.”

Getting through the pandemic is far from over. And now with the addition of looting and destroying, the times can be tense.

The following post is about how you can integrate current affairs into your blog which can do wonders for tension. And on top of that you may even be able to make a profit.

Success in cause related marketing often means motivating an audience to take action, such as purchasing a product or service. With a dedicated CRM campaign, you can reach and persuade your target group while also raising awareness for your business and its commitment to social responsibility.

That said, it is important that your business not be perceived as just doing this meaningful activity on the public’s behalf strictly to bring in more dollars. In that case this methodology can backfire. You need to be truly committed to your way of helping. Your audience will be able to feel it if you are not being authentic. That’s why it is a good idea to connect with a cause that is related to what your business does.

Also, the more you immerse yourself in your charitable activities the better so that you and your company are viewed as being philanthropic and altruistic. In the end, cause marketing involves you as a “for-profit” and the cause for which you are fighting for being the “non-profit.”

We now live in a time that it is virtually accepted that a company be engaged earnestly in helping others solve a societal problem. When your future customers go to your website you want them to see how you are helping your online/offline community which can be a reason that they’ll stay on your page to read more about what you are doing to make a difference.

And if you get proactive and feature your message in various outreach programs, studies have shown that over 90% of college age young adults are committed to helping causes and if they see that you are helping others are more likely to participate in your brand.

In closing we suggest that you always give from the heart and it is recommended that you do so in a way that your product or service already makes a difference and expand on that. This is because it brings visibility to what you do, while making you more visible in a positive light as seen by others.

Also, just like everything else, you need to look at your cause marketing efforts as a series of campaigns of your newsletter and your other means of reaching your customers and the public. Because engaging in cause marketing is a win-win situation with which your business can thrive as you help your community.

If You Own a Business You May be Asking What Now?

Pardon the rhyme, but here it is. “Don’t WAIT behind the GATE. You need to open it by yourself.

Problem Solving Content

Around a month ago we closed down this website as being a location for having access to daily journal entries, much of them about the Coronavirus. Now that COVID-19 cases and deaths continue to rise, we’ve decided to come back at least a month or so and bring you practical problem-solving content.

Restrictions Mount

This entry in our “diary” takes a look at a big issue today: how are businesses going to be able to survive if they either are prevented from opening or are operating at a fraction of their usual intake due to having to adhere to COVID guidelines?

Leveraging an Opportunity

The only answer to this question is that of having to find other areas to bring in an income from your business such as having an online component. Yes, we know that likely you have already thought of that and failed to make it work. Don’t give up. The Coronavirus is your friend if you know how to leverage the opportunity.

Create Profitable Marketing

For example, we know of a New York City salon owner in New York City who realized early on that if he didn’t act he would have to close down, so he chose to create profitable marketing. Create Profitable Marketing .com is a website that will soon have a course available called “Create Profitable Marketing.

Digital is Your Friend

We bring up the upcoming course “Create Profitable Marketing” as more than just a sales pitch to you. This is the way you need to start thinking if you want to survive. It’s not about waiting around for your marketer/web designer to get customers for you, instead you need to be proactive use online marketing. The name of the following site is the tact you need to take. The website is called “How to Do Online Marketing.”

Go to the Opportunity

Back to the salon owner we mentioned. Although his salons were located in Manhattan, he took his hair cutting expertise and his stylists to the opportunity rather than waiting around for it. What he did was to go to the Hamptons with his troupe and started cutting hair in the homes of the rich and famous. He was able to find his Hampton clients through a combination of referral and using strategies on his website along the lines of knowing how to Create Online Marketing.

Finding YOUR Opportunity

You can do this too. You just need to think outside of the box and ask yourself the question: How will DIY Digi (Do It Yourself Digital) work for you?

 

Day 100: Thanks for Going on this Journey with Us

Writing About the Experience

Hello on Day 100. Be well. Our beloved Manhattan is still largely empty outside. Even in Times Square where we used to live. Thanks for going on this journey with us. Clearly it is not over yet but our daily blogging for this website is. Your support has meant a lot and has inspired us to continue documenting our lives, sometimes while living through challenging times. A special thank you goes out to my brother and his wife for their interest and kind words, Our goal all along has been to develop communication. We have tried to create communication through sharing our tale. This is something that many New Yorkers have lived through (and continue to live through) and therefore our story can be very much like theirs, though not all have been writing about the experience.

Watching Coverage from Both Sides

And of course just because on Day 100 we are calling quits the daily documentation, it by no means is over. We are still staying in lockdown mode even though things have been “easing.” The truth is that many in Manhattan continue to ignore the social distancing, wearing of masks and washing hands frequently. Also, out of the threat of the virus has evolved another kind of threat. The threat of having to choose sides. Our country is divided and there is nothing in between. They say you are on one side or the other. And yet we do not feel this, which puts us at risk from both sides. It is implied that if you don’t pick one approach or the other, both sides will come after you. Admittedly I watch both CNN and MSNBC (so called “Left” Democrats) AS WELL AS Fox News (supposedly just conservative Republicans).

One Point of View or the Other

Frankly I don’t approve of what either side is doing. Both are all about an “us” or “them” mentality. This is going to be a big problem moving forward for us because you are not allowed to agree with some of the principles from BOTH sides. As well asĀ  NOT agreeing with many of the “values” from BOTH sides. The concept of true bipartisanship simply does not exist anymore. And yet, that is what myself and my clan believe in. Stepping outside of our apartment is going to mean we shall be constantly tested by others so they can discover our alliance. We are going to have many negative and possibly even violent experiences because you can’t be for all people. It is required you be one point of view or the other.

The Rage Continues to Grow

In our apartment we hear the sounds of outside: loud fireworks and firecrackers being set off at 1:00am, angry rap music and honking. The so called agreement for both sides is a belief there are bad apple cops. The Republicans’ denouncement of tainted officers comes across as being them trying to ensure votes for the next reelection they encounter. And the democrats aren’t even attempting to find some common ground. They are committed to their beliefs and angrily adhere to their own point of view. It is a civil war of ideas and actions. On Day 100 the “New Normal” when we were just talking about COVID-19 was one thing, but now it is even tougher to define than ever. No budging from either side. Violence from looters and vandals (alongside peaceful protesting) from the left and violenceĀ  including tear gas from the right. We are in the middle. Does that mean violence toward us from both sides? Or can we actually be a part of a solution? I am afraid for my family finding out as we move closer to going outside. My wife wants to try to go outside today. I am going to attempt to talk her out of it. There is too much wrong with the world (let alone our neighborhood) here on Day 100. We may be stopping the daily reports for this blog, but the rage outside continues to grow. Goodbye on Day 100. Be well. Our beloved Manhattan is largely empty outside. Even in Times Square where we used to live. Thanks for going on this journey with us. Clearly it is not over yet. That said, I have to go do the laundry. It’s early enough that I may get the washer and dryer I like most.

Day 99: The Second to the Last Day of this Blog

Will Likely Update this Site Monthly or So

What we’re really going to explore in this second to the last installment is discipline. It clearly has taken a certain amount of discipline to reach nearly 100 entries to this site. Though, truth be told, there was a day toward the beginning that we forgot to do a post. I was almost thinking of going to Day 101 to make it exactly 100 actual posts but have decided with input from my family that tomorrow, Day 100 will mark the end of the daily approach. On occasion we will be bringing you quarantine updates, but this could be as infrequently as monthly or so.

Still Will Use Precautions

But how did I manage to have the discipline to document 100 days as of tomorrow? The answer is that I wanted to have some kind of record of what these times were like. We’re not out of the woods yet with the virus nor with the upheaval of contemporary issues, but this does feel like some kind of a turning point for COVID-19 if everyone participates. That means keeping social distance, wearing a mask and doing lots of hand washing.

Tomorrow is the Day

I have been motivate also to do a certain amount of blog updating on other websites. I have discovered my limit for being disciplined to do daily updating. So I will likely be transferring the daily discipline I had for this site onto another site I do but have been doing monthly on it. I may start to do it daily. I have to think about this still and will let you know tomorrow. I may even tell you what the site is tomorrow or at least leave some clues. I’m going to leave all my “thank yous” for tomorrow on Day 100 so see you then!

Day 98: Trying to Avoid the Need of Medical Professionals

Good Health

My 11 year old daughter pointed out to me yesterday that she is the only one who has truly been in quarantine for nearly 100 days because when either myself or my wife brings downstairs (in a mask of course) the eco items like bottles and plastics, each of us steps outside momentarily to reach the bin. My daughter is correct. This is true. We have been outside. Be it only a matter of seconds. Hopefully getting a few moments of sun for Vitamin D. My daughter has on her side, thankfully, is in youthful good health and does not need the sun as much as we do.

Working Toward Not Needing

The trick is to avoid the need of medical professionals. Why? Because of course that we are in lockdown and can’t go out. And members of the medical profession have largely not been doing check ups. Though, from what I’ve heard, dentists are back at this point. This is good because I keep getting pains in my teeth. But I work toward not needing doctors of any kind.

The Moral

Yet, that said, I have a tele-meeting later today with my doctors as a kind of check-in. What is the moral of this story? Try to avoid the need of medical professionals.

Day 97: Getting Closer or is there a Worse Enemy?

Safety First

In some ways we are getting closer. There are at least others with small businesses who are trying to make it so. My brother emailed me last night that I seemed to indicate things were getting better and in a way I think it is. But the problem now lies in the best practices to not be ignored. Now more than ever we need to be safe or it will all go up in smoke again.

The Start of Armageddon?

Also, this is a tough time for America with cities being upended by those opportunists who recognized a kink in the armor. What no one is talking about is the fact that this is the perfect time for not-nice folks to take over, especially young ones who are not at risk for COVID-19.

Hope I’m Wrong

Behavior that is counter productive for America has happened all over the country as a bonus feature of the protests. We are told that the bad behavior was not the demonstrators but rather a strategic underground group. We are also told that this same group is engaged in gradually taking over a city. Careful America. Something worse than a virus could be on its way. When you take your eyes off of the ball, others will play. I desperately hope I am wrong.

Day 96: Commitment to Health

Family Carnivores

Day 96 has us only being aware of those outside of our apartment when we hear and participate in the cheering for medical and essential workers across the neighborhood. Once in a while we look out of our window and see those below. But for the most part we are inside in our quiet living environment. Though, one thing we are committed to is health. We do our best to eat good foods. I am the vegetarian in the family and my wife as well as our 11 year old daughter are carnivores.

More than Just Potatoes

I am happy that my wife and our daughter are meat eaters. For the longest time it was difficult to get our daughter to eat food with protein and other desirable qualities for nutrition. When we introduced meat into her diet she took to it quickly including chicken, turkey and beef. I know there are issues with eating meat, but we were so happy that our daughter was finally eating something of more substance than just potatoes, we went with it.

Commitment to Health

And now when I do the ordering of the food for my family I include these meat items. The way we got our daughter to further eat good things was through adding side vegetables on the meat plate. What do I eat? Not enough of the good stuff quite frankly. My diet could use some going over. In theory I’d like to be eating lots of vegetables. My brother from across the country suggested having cut up vegetables available to munch on. Sometimes I do this, but all too often I do not. I need to be more committed to health!

Day 95: Back to Not Normal

Ambiance of Danger

As we mentioned yesterday, the plan for level 1 is being implemented, Some New Yorkers are coming out of their apartments. But unfortunately not everyone is taking caution. Members of our neighborhood which is in upper Manhattan, are not paying attention to precautionary methods. No social distance, no masks and probably not a lot of washing hands. Instead they are partying, shouting into literal megaphones and creating an ambiance of danger.

New Normal

We have still not come out of our apartment and it is day number 95 of our quarantine. Because we have access to the opinions of several medical professionals, we have learned that loosening up is not a good idea. Also, it could be premature to start living life “normally.”

Bye Bye De Blasio

Our governor Andrew Cuomo has made some mistakes but appears to be taking the right tone when talking about issues like taking subways. He actually rode in one to show that they have been cleaned up a lot and are safe to travel in. Our mayor on the other hand seems to be pissing people off with his lack of a plan, showing weakness, and appearing totally clueless as a leader. Especially the youth in our NYC communities are dising De Blasio and asking for his head.

Day 94: Today is the Day

Demonstrations

Today is the day that New York State Governor Cuomo has designated as being phase 1 of his plan to dismantle the quarantine. We don’t fit under the categories of those who can officially venture out, but even if we were we wouldn’t let down our guard totally. As we mentioned yesterday we are going to be interested to see if the Coronavirus spikes due to all the close quarters demonstrations going on.

Getting Tested

It appears that Cuomo has set up a way for many thousands of protestors to be able to find out if they have or are carriers of COVID-19. The success or failure of this method of taking the pulse of the disease, is only as good as those willing to get tested.

Caring About Our Country

Cuomo has even stated that those who were in demonstrations should assume they have the Coronavirus and to tell other they have it since they likely do. Does that sound like something that a bunch of twenty-somethings would do? Maybe if they really care about our country as they say they do.