Day 4 the Creative Process

Creativity Can Be Challenging

The creative process is a funny thing. You don’t know where it is going to take you. And now with the Coronavirus things are getting even more challenging.

Working on a Video

I was working today on scripting a video spot or commercial or almost a PSA. I wanted to bring COVID-19 into it for relevance but I also didn’t want to be seen as being engaged in exploitation, so for one draft I took it out.

Out or In?

But that draft didn’t work out to well because the Coronavirus was a part of the story. It was the impetus for the problem that was being solved. So for better or worse I put it back in.

Trying to Evaporate Misery

And the hope is that the product for which the spot is being made, will help some people feel a little less miserable because of the specter in our midst.